Overall
Lead Volume Rose While New Patients Fell
August produced 50 leads, up from 43 in July, but new patients moved from 34 to 25. Demand was present; the visible shortfall was conversion into booked outcomes.
Summary
Performance Overview
August demand increased, but the conversion from enquiry to new patient softened. The immediate focus is follow-up while protecting the channels still creating demand.
What Worked
General And Invisalign Enquiries Both Added Volume
The clinic received 40 general enquiries and 10 Invisalign enquiries. Google Ads, website forms, Facebook, and calls all contributed to the August demand base.
Main Issue
The Pipeline Is Still Concentrated At First Contact
Forty-seven of the 50 enquiries remain at the initial lead stage, while three have requested a callback. Moving these contacts into active conversations is the clearest next opportunity.
Priority
Paid Search Improved Its Blended Cost Per Action
Google Ads generated 48 conversion actions at $90.56 per action: all 11 calls plus 37 general enquiries from Google Ads, website forms, and Other. This improved on July's $130.41, while 571 website visits still sit in Other.
Results
Key August Results
August numbers across patients, lead generation, calls, and traffic.
August New Patients
25
Total Leads
50
General Enquiries
40
Invisalign Enquiries
10
Calls
11
Call Answer Rate
100%
Website Visitors
1.96K
Google Ads Spend
$4.35K
Creatives Delivered
Creative Themes Across August
August added 19 graphics, with the July creative set retained for ongoing campaign use across Invisalign, treatment education, and patient-offer messaging.
View Remaining Graphic Links
New Patient Numbers
August New Patient History
August closed with 25 new patients, down from July's 34 and two below August 2025. Even with that softer month, 2026 remains 12.8% ahead of the same January-to-August period in 2025.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 18 | 22 | 16 | 16 | 25 |
| February | 27 | 22 | 19 | 21 | 31 |
| March | 16 | 22 | 30 | 33 | 31 |
| April | 18 | 21 | 28 | 28 | 22 |
| May | 13 | 35 | 18 | 30 | 28 |
| June | 16 | 20 | 26 | 20 | 24 |
| July | 22 | 27 | 32 | 20 | 34 |
| August | 23 | 21 | 23 | 27 | 25 |
| September | 16 | 26 | 13 | 28 | - |
| October | 16 | 15 | 25 | 33 | - |
| November | 21 | 28 | 15 | 29 | - |
| December | - | 28 | 16 | 22 | - |
Monthly new patient history across 2022 to August 2026.
August 2026 Vs July 2026
August moved from 34 to 25 new patients. That is a 26.5% month-on-month decrease, despite total leads rising from 43 to 50. The gap suggests lead progression, rather than lead volume, may be the main August constraint.August 2026 Vs August 2025
August moved from 27 to 25 new patients. That is a 7.4% year-on-year decrease. Year to date, however, 2026 has produced 220 new patients versus 195 at the same point in 2025, an increase of 12.8%.What The Pipeline Shows
August created more enquiries, while the patient result was lower than July. Forty-seven of 50 leads are still at the first stage and three have requested a callback. This makes timely contact and booked-consultation follow-through the practical lever for improving the next patient result.Leads
Lead Breakdown
August generated 50 leads across general enquiries and Invisalign. Volume increased, but nearly all of that demand is still at the first stage of follow-up.
General Enquiries
Google Ads And Website Forms Led General Enquiries
General Enquiries40
Estimated Opportunity Value$11.4K
Lead Channel Mix
Google Ads20
Website Contact Form15
Facebook3
Other2
Stage Mix
Awaiting Follow-Up37
Requested Callback3
Google Ads and website forms supplied 35 of 40 general enquiries. All 40 remain before an appointment stage, so the immediate opportunity is to convert this existing volume into active booking conversations.
Invisalign
Meta Generated Invisalign Enquiries, But They Stayed Early Stage
Invisalign Enquiries10
Estimated Opportunity Value$70K
Stage Mix
Awaiting Follow-Up10
Lead Details
ChannelFacebook Ads
Open Enquiries10
Average Lead Value$7K
Meta added 10 Invisalign enquiries in August. Each remains at the first stage, so the priority is consultation follow-up rather than a further increase in lead volume.
Calls
Call Performance
August generated 11 answered inbound calls from 10 unique caller numbers. Eight came through Google Ads, while three did not have a confirmed channel.
August
Every Call Was Answered
Total Calls11
Answer Rate100%
Channel Breakdown
Google Paid8
Channel Not Confirmed3
Top Search Terms
Dental Clinic Yokine3
Dental Emergency1
Dentist Near Me1
Dentist Dianella1
Dentist Tuart Hill1
Dentist Yokine1
The paid-search calls were led by local-clinic and emergency intent. The 100% answer rate protected every call, though August generated 11 calls from 10 unique caller numbers, down from 15 calls in July.
Meta Report
Facebook Performance
Meta maintained broad August reach and produced 19 conversion actions, while the Invisalign enquiries remained at the first stage.
Google Ads Report
Paid Search Performance
Google Ads generated 48 conversion actions in August: all 11 calls plus 37 general enquiries from Google Ads, website forms, and Other.
Total Spent
$4.35K
Total Impressions
6,907
Total Clicks
344
Total Conversions
48
Conversion Rate
13.95%
Cost Per Conversion
$90.56
Top Campaign
General Dentistry - Yokine
Spend$3,647.60
Campaign Numbers
Clicks282
Impressions6,243
CPC$12.93
CTR4.52%
This enabled campaign carried 83.9% of August search spend and most search clicks, making it the main driver of core local demand.
Support Campaign
Emergency Services - Yokine
Spend$699.19
Campaign Numbers
Clicks62
Impressions664
CPC$11.28
CTR9.34%
Emergency traffic was smaller in volume, but it earned both the stronger click-through rate and the lower cost per click than the broader general-dentistry campaign.
Demand
August's 48 conversion actions combine all 11 answered calls with 20 Google Ads enquiries, 15 website-form enquiries, and 2 Other enquiries.
Efficiency
On this August result, $4.35K delivered a cost per conversion action of $90.56, improving from $130.41 in July. Google Ads also reports 22 conversions at $197.58 each under its own conversion definition.
What It Means
Search remained the clearest direct-response channel in August. The higher conversion-action total did not translate into more new patients in the same month, so the next gain depends on converting the additional early-stage enquiries into appointments.
Website Traffic
Website Traffic Mix
Website traffic reached 1.96K visitors in August. Organic and CPC remained the largest named channels, while a sizeable Other segment still limits clear channel visibility.
Organic809
CPC300
Referral130
Search91
Paid41
Social13
Other571
Main Drivers
Organic and CPC remained the two biggest named traffic channels. Organic delivered 809 visitors and CPC delivered 300, keeping both search visibility and paid acquisition active through August.Support Channels
Referral, Search, Paid, and Social still added depth to the mix. Referral added 130 visitors, Search 91, Paid 41, and Social 13, so the website continued to draw traffic from multiple directions rather than relying on one channel alone.What It Means
The website supported the month, but some of that support is still hard to trace cleanly. The site contributed 15 website-form enquiries in August, but 571 visits still sit in Other. That makes it harder to see exactly which channels did the most work.Landing Page
Landing Page Call Activity
Eight Google Ads calls came through the main landing page. Three other calls did not include a landing-page URL.
Overview
Eight Google Ads Calls Came Through The Main Landing Page
Calls From Main Landing Page8
Calls Without Page URL3
Calls By Entry Point
Main Landing Page8
Ad Extension1
Mobile Calls2
Intent
Search Terms Pointed To Local And Emergency Dentist Demand
Top Search Terms Reaching The Landing Page
Dental Clinic Yokine3
Dental Emergency1
Dentist Near Me1
Dentist Dianella1
Dentist Tuart Hill1
Dentist Yokine1
Landing-page demand was led by local-clinic and emergency-style searches. Eight Google Ads calls came through the main landing page. Two mobile calls came from the same number two seconds apart, so they should not be treated as two separate page-driven calls.
| Landing Page | URL |
|---|---|
| Main Landing Page | View Landing Page |
Wins
Strongest Outcomes
Biggest Win
Google Ads Improved Its Blended Cost Per Action
Google Ads conversion actions rose from 42 to 48 while spend fell from $5.48K to $4.35K, reducing cost per conversion action from $130.41 to $90.56.
Call Handling
Every August Call Was Answered
The team answered all 11 calls, protecting every inbound caller who reached the clinic during August.
Lead Volume
The Account Generated More Total Enquiries
August produced 50 leads, up from 43 in July, across Google Ads, website forms, Facebook, and Invisalign activity. The opportunity is now to progress this larger demand base.
Creative Signal
Meta Sustained Broad Local Visibility
Meta delivered 464.90K impressions in August. Its high-value campaign produced 18 of 19 conversion actions, giving the account a clear campaign to protect and develop.
Notes
Content Shoot Recommendation
Fresh video content will help Meta keep testing new variants while retaining the treatment themes that continue to generate cosmetic interest.
Priority Recommendation
Schedule The Proposed Video Shoot For The Clear Choice Dental Clinics
The strongest shoot focus remains Invisalign, emergency care, and family or general-dentistry messaging. Fresh clinician-led footage across those themes will give Meta stronger video creative to work with and reduce reliance on the same educational angles.
Action Plan
Priority Actions Ahead
Each next step below is tied directly to August performance.
1
Move August Enquiries Into Active Booking Conversations
Forty-seven August enquiries remain at the initial stage and three have requested a callback. Prioritising contact attempts, callback completion, and consultation booking is the fastest way to turn existing demand into outcomes.
2
Keep The Invisalign Message, But Improve Follow-Up Behind It
Meta continued to generate Invisalign interest, with 10 enquiries from Facebook Ads in August. The next step is to convert those early-stage contacts into consultations rather than simply increasing lead volume.
3
Protect Improved Google Ads Efficiency
Google Ads improved to $90.56 per conversion action in August. Keep the general-dentistry campaign as the main volume driver while using the stronger emergency click-through rate to guide query and budget refinement.
4
Improve Channel Visibility Across Website And Enquiries
Two general enquiries and 571 website visits still sit under broad labels. Clearer channel visibility will make it easier to identify which channels deserve the next budget decisions.